May 23,2009
CW network banks on models, vampires
The CW television network is keeping a laser focus on teenage girls and young women with an abbreviated fall lineup that features vampires, tormented models and 1990s flashbacks.
The small network hopes that niche appeal is the key to survival in a tough market. The CW will stop programming on Sunday nights and has cast aside all comedy in favor of scripted dramas with female appeal and “America’s Next Top Model.”
“Privileged,” “Everybody Hates Chris” and “The Game” have ended, the CW said Thursday.
With bloodsuckers all the rage, the CW will launch a Thursday night show based on the book series, “The Vampire Diaries.” Two vampire brothers — one good, sexy and brooding, the other bad, sexy and brooding — compete for the attention of one high school girl.
“As everyone knows, chicks dig the vampires,” said actor Stefan Salvatore, who plays the good one. (more…)











